Growing a Business on Social Media
There are a variety of reasons why your company should use social media marketing.We've created a list of the ten most beneficial aspects to take into consideration.
Let's dive in.
#1 Don’t be a boring corporation
When is the last time you saw anything cool come from IBM “I believe in Monotony” or whatever that stands for. Do you have friends? Why do they like you? Those are going to be the same reason’s your customers love your business. You don’t walk around saying, “Hi, I’m Mr. John Smith and I work at this investment banking agency.” Why would you present your business like that?
#2 Know your audience
Know who you’re selling too, your company sells beer holders, yet you target Mormon’s? That’s not it, you need to know what audience will want your products. Who do you excite when talking about your product? Short videos engage more people, less click away, don’t waste time. Use current trends to boost your views, such as the money message trend. Spell out your company name with your product, use your product to participate in challenges. What makes you click on a video?
#3 Know your Platform
Using the right social media to target your audience is crucial. Be a consumer of that social media, so you can better find what interests you or people like you. Tik tok do short clips of a cool stunt, get people to go to your next video and the next. Gary Vee uses social media to present himself often through saying something radical that makes you disagree, you click on it, and get the context.
Not everything needs to be about your business, get your name out there, get your business name out there. You must market yourself as much as your business. If you are more interesting than your business to your audience then market yourself. Associate your business with yourself, so when people look you up, the business is there as well. Cool videos of your product when it's cool, if you can’t think of anything do something about you.
#4 Incentivize your audience & appeal to their needs
Share this article for a GWDI business laptop – giveaway Not actually, but the use of giveaways can encourage your audience to purchase a cheaper product in hopes of getting a more expensive version for free. You can also do an unassociated giveaway to help boost followers and have more exposure to your
business. Don’t burn a stack, the giveaways don’t have to be thousands of dollars. Get people hyped, increase the hype each time, use them to promote your product.
#5 Reward Loyalty
Do you have a customer who keeps coming back again and again? Reward them, film them being rewarded, and genuinely express gratitude. If they are uncomfortable
being filmed, take a promotional picture. Make your customers part of a culture, make that culture fun, and continue to give back to those that help you and stay loyal. Show your customers how they are making an impact on your life. Help those that support you, people buy things because they believe in the company.
At the end of the day everyone wants to have helped another or be part of something bigger. Help other small businesses with your platform in response to them doing the same.
#6 Make a lasting impression with your landing page
For an example of a sweet landing page check out AirBnB's: AirBnB-landing page Landing pages bring different platforms together to one area that talks about your
business, giveaway, or you.
● Make them short and brief
● Make it engaging
● Make your store a connection, make that enticing
#7 Fast Shopping – Fast shipping
Remember the last time you went to buy something online and they had you fill out a million things before you could checkout? Do you hate customers?Noone wants their time wasted, make a quick efficient sales website, that wastes as little time as possible.
#8 Advertise
If you look up your business is it the first that shows up? When looking up yourproducts do they show up first? Using google ads can put your company in the number one position for web traffic bringing in customers you’ve never engaged before. Advertising on your social media platform can bring more people to your channel,
create more followers or interest.
#9 Set realistic Goals
● Always grow your business and social media accounts
● Have a scheduled posting time and minimum number of posting per time
● Use goals to adapt the current market
#10 Seek customer feedback and adapt
Did you lose followers? Good
Did you gain followers? Good
Both are good if you use them as a chance to respond to them and to learn. If you made a video that caused people to leave, what was different from other videos? Did a video make you gain more followers than usual or lead to increased sales? This is only good if you can find out why. Compare sales to views, compare new product drops or different business practices to see what works best for your audience and you. If you like a certain way of doing business but lose customers, you need to change. It’s the harsh truth